• May 18, 2024

Elon Musk Says An ‘X’ Will Soon Mark Where Twitter Used To Be

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Elon Musk has been calling his Twitter acquisition X Corp basically since he bought it, and that’s already its official legal entity name, but now it could also be the customer-facing brand for the bird app. Or soon-to-be-ex-bird-app, actually.

Musk tweeted late Saturday that he would replace Twitter’s bird logo with an ‘X’ logo as soon as Sunday or Monday “worldwide” as long as he came up with a compelling enough one in time. Musk then tweeted a brief animation of an X chart on a black background on Sunday that presumably means he got his wish.

Twitter’s blue bird logo and branding are not long for this world, according to a separate post by Musk on his social network. So far, Twitter ‘CEO’ Linda Yaccarino has not commented on the change on her own account, despite the fact that she apparently led the company that Musk overpaid late last year. Twitter could not be reached for comment because, as a child, Elon replaced the media contact email with a bot that auto-responds in a never-ending and frustrating cycle.

Also as a kid, Musk seems intent on naming everything ‘X’ just because he likes it and is obsessed with it (there’s an x ​​in the obsessive hope you liked that Elon); he has called his AI start-up ‘x.AI’ and he literally won’t shut up about how badly he wanted X to be the PayPal name when his original company by that name merged with another to make the online payments giant.

As of this writing, Twitter is still Twitter and the bluebird is still flying, but that could change at any moment, as it is with everything this fickle billionaire touches these days.

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